Abstract:

Based on the data obtained from“Beijing 2006WeatherServices Public Survey”, the qualitative and quantitative statistical analysiswere carried out from three aspects: the general public’swilling to pay for the yearlyweather services, the general public’s attention to themeteorological products and the issues for the further improvement ofweather services. The general public needswere analyzed. It’s necessary to give publicity about theweather service for the generalpublic to realize the value of theweather service. It is found that the generalpublic needs ofmeteorological information have shown certain characteristics, which can bewell explained by theMaslow’sHierarchy ofNeed Theory and theAvailabilityTheory in behavioral economics. Based on the results obtained from this study, some suggestionswere given for improving themeteorological services in the future.

Key words: weather services, social-economic impact;, public needs, survey and analysis

摘要：

2006年7、8月份在北京地区开展了一次大范围的公众气象服务需求调查,本文在对回收的有效问卷进行统计分析的基础上,从公众对气象信息的关注程度、公众对气象服务的意愿付费情况及对气象服务改进的需求3个方面进行了研究,并运用行为经济学的理论对公众的气象信息需求进行分析阐述,揭示出其规律性。结果反映出公众对气象信息及其价值的认识还比较有限,气象部门有必要加强宣传和引导。最后从用户需求的角度,对如何有效提高公众气象服务质量提出了建议。
　　

关键词: 气象服务, 社会经济影响, 公众需求, 调查分析