市场转型时期气象影视发展的对策

J4 ›› 2011, Vol. 29 ›› Issue (1): 121-125.

市场转型时期气象影视发展的对策

郭小芹^1，2，刘明春²

1．中国气象局兰州干旱气象研究所，甘肃省干旱气候变化与减灾重点实验室，中国气象局干旱气候变化与减灾重点开放实验室，甘肃兰州730020; 2．甘肃省武威市气象局，甘肃武威733000.

收稿日期:2010-12-31 修回日期:2011-02-18 出版日期:2011-03-31 发布日期:2011-03-31
作者简介:郭小芹(1965－)，女，甘肃天水人，研究生，从事气象科技管理工作．E－mail:gxq9179@126．com

Measure About the Meteorological Movie＆Video Developingin the Period of Market Transition

GUO Xiaoqin^1，2，LIU Mingchun²

1．Institute of Arid Meteorology，China Meteorological Administration，Key Laboratory of Arid Climatic Change and Reducing Disaster of Gansu Province，Key Open Laboratory of Arid Climate Change and Disaster Reduction of CMA，Lanzhou 730020，China; 2．Wuwei Meteorological Bureau of Gansu Province，Wuwei 733000，China.

Received:2010-12-31 Revised:2011-02-18 Online:2011-03-31 Published:2011-03-31

摘要/Abstract

摘要：

基于甘肃省2004～2009年气象科技服务效益，显示了2007年是气象影视市场转折点。随着市场份额的日益缩减，气象影视在气象科技服务中越来越居于次要地位。目前气象影视在节目形式、节目内容、市场竞争、人才队伍等方面存在弊端。提升气象影视效益的关键是收视率，必须在新闻性、
生活性、科普性、艺术性上下功夫，增强市场竞争力，其中节目编导制、品牌主持人值得学习借鉴。

关键词: 气象影视, 市场转型, 收视率

Abstract:

Using the data of the meteorological service from 2004 to 2009 in Gansu Province，the characteristics of meteorological movie ＆video is analyzed．The results showed that the year of 2007 is a turning point for the market of meteorological movie＆video．With the reduce of its market share，the meteorological movie＆video is undoubtedly a question of secondary importance．Considering its present condition，it is not better suitable to market requirement，not only reflects on the form，the program content，market competition，but also on talent persons．Under the market economic system，audience rating plays a key role in meteorological movie＆video．To improve market fficiency，it is necessary to work hard in news nature，living，popularization and artistry of program．Improving market competitive power，program director system and brand compere are worth learning for us．

Key words: meteorological movie＆video, market transition, audience rating

中图分类号:

郭小芹，刘明春. 市场转型时期气象影视发展的对策[J]. J4, 2011, 29(1): 121-125.

GUO Xiao-Qin, LIU Meng-Chun. Measure About the Meteorological Movie＆Video Developingin the Period of Market Transition[J]. J4, 2011, 29(1): 121-125.